Post by account_disabled on Dec 19, 2023 2:54:48 GMT -5
Neymar Jr, Cara Delevingne, Usain Bolt, Lewis Hamilton and Winnie Harlow are some of the well-known faces that parade across the screen in the latest campaign launched by < a i=2>Puma. It is a spot that, with the help of these exceptional ambassadors, looks to the future with optimism after a year in which the sports sector has been severely affected. «It is time, time to move forward, to set our sights on the future. Inhale Exhale. Open your eyes. Visualize. Do you see? Your vision of greatness. It belongs to you. Savor it. When you believe it, you will see it.
It's as simple as that," says the motivating Puma ad in which the famous protagonists look at the camera. The claim that accompanies the campaign is «Only see great», a phrase inspired by a quote Phone Number List from Puma's creative director, Shawn «Jay-Z» Carter, as reported Adweek. "Jay-Z originally shared these personal thoughts on greatness in one of our first discussions about product design," explained Adam Petrick, global head of company branding and marketing. The phrase, according to Petrick, perfectly represents the message that Puma, as a brand, wants to convey in this different year.
I think the message is about filtering out anything that's not great , looking inward and seeing something that no one else can see," he added. Puma's goal with "Only see great" is to delve deeper into the stories behind the familiar faces that appear in the campaign, giving them the opportunity to share their vision of the changes produced in recent months. At the beginning of the year, we already saw Neymar Jr., who announced his union with the brand last September, appear in the frenetic Puma spot «Drive Them Crazy», signed by the Lafourmi agency.
It's as simple as that," says the motivating Puma ad in which the famous protagonists look at the camera. The claim that accompanies the campaign is «Only see great», a phrase inspired by a quote Phone Number List from Puma's creative director, Shawn «Jay-Z» Carter, as reported Adweek. "Jay-Z originally shared these personal thoughts on greatness in one of our first discussions about product design," explained Adam Petrick, global head of company branding and marketing. The phrase, according to Petrick, perfectly represents the message that Puma, as a brand, wants to convey in this different year.
I think the message is about filtering out anything that's not great , looking inward and seeing something that no one else can see," he added. Puma's goal with "Only see great" is to delve deeper into the stories behind the familiar faces that appear in the campaign, giving them the opportunity to share their vision of the changes produced in recent months. At the beginning of the year, we already saw Neymar Jr., who announced his union with the brand last September, appear in the frenetic Puma spot «Drive Them Crazy», signed by the Lafourmi agency.