Post by account_disabled on Dec 20, 2023 5:02:54 GMT -5
Return on investment takes time. “No matter how great the talent or efforts, some things just take time. You can't produce a baby in one month by getting nine women pregnant”. There is more and more content produced, still as much content consumed (he doesn't actually say it) and declining engagement on social networks. Brands sponsor their content and use influencers. You have to invest to produce and distribute. Your site remains the most important pillar. He is right and we often tend to forget this point. On the other hand, I completely disagree on many other points. This is where I place my anaphora: I disagree that content marketing is dead.
I don't agree that content marketing requires a huge budget (even if this notion is very Email Data relative). I don't agree that you need to invest 10,000 euros per month (although I would happily accept such a budget from a client). I don't agree that there should be a weekly rhythm. I don't agree that it takes many months of effort. I do not agree that social networks are essential in the promotion of content (this is not stated as is but largely implied). I don't agree that you should necessarily sponsor your content or that you should necessarily use influencers. I do not agree that an SME cannot fight against a large account.
I do not agree that content marketing is a utopian growth lever. NO ! Content marketing is not dead It is a market valued at nearly 300 billion dollars (source pqmedia). Of course, that doesn't mean much since you can always have fun by using levers of action that don't produce any results. This is somewhat the case since 43% of BtoC marketers and 51% of BtoB marketers do not measure the results (source CMI ). Which still adds up to $140 billion being spent every year without any measure of effectiveness. Nevertheless, 80 billion dollars are spent with an ROI assessed as positive or very positive (again according to the CMI).
I don't agree that content marketing requires a huge budget (even if this notion is very Email Data relative). I don't agree that you need to invest 10,000 euros per month (although I would happily accept such a budget from a client). I don't agree that there should be a weekly rhythm. I don't agree that it takes many months of effort. I do not agree that social networks are essential in the promotion of content (this is not stated as is but largely implied). I don't agree that you should necessarily sponsor your content or that you should necessarily use influencers. I do not agree that an SME cannot fight against a large account.
I do not agree that content marketing is a utopian growth lever. NO ! Content marketing is not dead It is a market valued at nearly 300 billion dollars (source pqmedia). Of course, that doesn't mean much since you can always have fun by using levers of action that don't produce any results. This is somewhat the case since 43% of BtoC marketers and 51% of BtoB marketers do not measure the results (source CMI ). Which still adds up to $140 billion being spent every year without any measure of effectiveness. Nevertheless, 80 billion dollars are spent with an ROI assessed as positive or very positive (again according to the CMI).