Post by account_disabled on Dec 25, 2023 22:46:23 GMT -5
Troubleshooting Search - SERP Troubleshooting Search – SERP The reason is that I'm not ready to buy yet. My search key says I'm looking for an answer, not a solution yet. If you are a plumber, you now have two goals: Create relevant content that answers the person's question (e.g. advice on how to unclog the sink, NOT how good a plumber you are), and Make the person realize that there may be several problems, that they will take some time to fix, and that there will also be a bit of a smell. This second part is about how you can get someone to go from A -> B by developing awareness of the need. The more someone watches or reads, the more they begin to realize that what they need isn't a video on how to fix a sink.
What they need is someone who is friendly, knowledgeable and quick to come and fix the Country Email List damn thing for them, because they don't have the time or patience to do it themselves. And this is where you turn someone looking for information into someone who might be a buyer. Consideration The sole objective of the last step is to develop brand awareness. Call it what you want. The eyes are good. Traffic is ideal. Since you have several solutions at your disposal, you can retarget these visitors to keep them coming back or lead you to a higher level offer. So even if they don't remember you, even if they don't do anything on your site the day after their visit, you can still follow them online until they come back for another look. So, you have a few options.
You can hold their hand, guiding them safely into the Consideration phase, like a sherpa, with a simple opt-in offer like an ebook. Or you can plan ahead to see where they're going: Google. People use different types of keywords at each stage of the funnel. In the Consideration phase they will be a little more specific in asking how to find a possible solution to their problem. In other words, “how to find a good plumber”. The problem is that they are not asking for “plumbing job prices” yet. Not yet, at least. So let's remember this for the next step. Instead, they are looking for ways to compare plumbers to find the best one. Find the solution or vendor in the SERPs Find the solution or vendor in the SERPs The content of the Consideration phase could include anything.
What they need is someone who is friendly, knowledgeable and quick to come and fix the Country Email List damn thing for them, because they don't have the time or patience to do it themselves. And this is where you turn someone looking for information into someone who might be a buyer. Consideration The sole objective of the last step is to develop brand awareness. Call it what you want. The eyes are good. Traffic is ideal. Since you have several solutions at your disposal, you can retarget these visitors to keep them coming back or lead you to a higher level offer. So even if they don't remember you, even if they don't do anything on your site the day after their visit, you can still follow them online until they come back for another look. So, you have a few options.
You can hold their hand, guiding them safely into the Consideration phase, like a sherpa, with a simple opt-in offer like an ebook. Or you can plan ahead to see where they're going: Google. People use different types of keywords at each stage of the funnel. In the Consideration phase they will be a little more specific in asking how to find a possible solution to their problem. In other words, “how to find a good plumber”. The problem is that they are not asking for “plumbing job prices” yet. Not yet, at least. So let's remember this for the next step. Instead, they are looking for ways to compare plumbers to find the best one. Find the solution or vendor in the SERPs Find the solution or vendor in the SERPs The content of the Consideration phase could include anything.