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Post by jferdousy427 on Feb 20, 2024 2:12:12 GMT -5
Create a design that will apply to every piece in the campaign. Then stick with it. By branding the entire campaign, you help people see at a glance how everything fits together. (As a bonus, it tends to generate higher trust too.) Provide clear instructions that tell people how to respond and what to expect at every stage of the campaign. Make sure you deliver on your promises.The point of this article isn’t to continue to point out the obvious, but to show the more costly mistakes in terms of lost revenue and lost leads. Read the most dangerous mistakes you can make when it comes to your Brazil Phone Number landing pages and learn how you can correct them. Mistake 1 – The “Disconnected” Headline When visitors see and click an ad, they immediately have a few “expectations” of what they want see on the page that follows the click of the ad. If your Landing Page Headline is NOT a continuation of the conversation that you started with your PPC ad, you are shooting yourself in the foot! For example, let’s say you are selling electronics, but specifically want a Landing Page for “Bluetooth earbuds”. And let’s say your ad asks the question “Looking for the best Bluetooth earbuds?” (since ads that ask questions statistically perform well – source) The Headline is not only an easy thing to test (we will cover testing in a minute), but the mistake that gets made too often is not continuing the conversation or not being the “other side” of the conversation that a visitor expects when they click. Disconnected Headline Example – From an ad that asks “Looking for the best Bluetooth earbuds Mistake 2 – Missing Content Strategy Different visitors respond to different tactics based on different things.
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