Post by account_disabled on Feb 28, 2024 1:51:50 GMT -5
I have no doubt that the new Juventus logo will generate many, many discussions. Precisely because many familiar traits disappear, and it is difficult to identify and recognize those that are expressed. But this logo has a different , and more complete, function than the previous version. In my opinion this brand change sends an important signal. Juventus is no longer just sport, passion, sweat, victory, cups, championships. But it is an industry , a company listed on the stock exchange that must produce profits for the benefit of shareholders, which must sell its brand and its emotion, and make it profitable. Through sponsors, through TV rights, with t-shirts, gadgets, smartphone covers, and a thousand other ways.
JUVENTUS AS A MODERN SPORTS INDUSTRY To those who look at the past with nostalgia, it must be said that today this step is absolutely necessary, like the ownership of the stadium, like careful budget management, like an ethical ceiling Nepal Phone Number on the players' salaries, like the tours in the Middle and Far East. A modern sports industry that wants to excel must support all this with institutional communication that must necessarily break away from too strict rules, not out of disrespect for the past, but to create competitiveness. There are three reasons that I think are important to highlight before deciding whether this change is better or worse. Here are three points that seemed important and curious to me to help you decide.
THE NEW LOGO IS EXTRAORDINARILY FLEXIBLE What does the new logo have to do with Juventus' aspiration to global excellence? It has something to do with it, because the logo has freed itself from many constraints , and is extraordinarily flexible, as modern graphics require. Technically, the new logo no longer has an oval to enclose it, it no longer follows the rigid rules of heraldry and wording deformation, it no longer has space for stars or shields, it is no longer symmetrical, and can be disarticulated for use vertically, horizontally or in square spaces. It has been freed from decorations or details, almost reduced to a primordial sign as well as perfectly usable even in very small spaces on a smartphone or tablet.
JUVENTUS AS A MODERN SPORTS INDUSTRY To those who look at the past with nostalgia, it must be said that today this step is absolutely necessary, like the ownership of the stadium, like careful budget management, like an ethical ceiling Nepal Phone Number on the players' salaries, like the tours in the Middle and Far East. A modern sports industry that wants to excel must support all this with institutional communication that must necessarily break away from too strict rules, not out of disrespect for the past, but to create competitiveness. There are three reasons that I think are important to highlight before deciding whether this change is better or worse. Here are three points that seemed important and curious to me to help you decide.
THE NEW LOGO IS EXTRAORDINARILY FLEXIBLE What does the new logo have to do with Juventus' aspiration to global excellence? It has something to do with it, because the logo has freed itself from many constraints , and is extraordinarily flexible, as modern graphics require. Technically, the new logo no longer has an oval to enclose it, it no longer follows the rigid rules of heraldry and wording deformation, it no longer has space for stars or shields, it is no longer symmetrical, and can be disarticulated for use vertically, horizontally or in square spaces. It has been freed from decorations or details, almost reduced to a primordial sign as well as perfectly usable even in very small spaces on a smartphone or tablet.