What is a bundle in sales and what is it used for?

Did you know that, according to the consulting firm Sirius Decisions , companies only have two attempts to reach a potential customer ? Therefore, creating an impressive offer is vital to capture their attention and make a sale. Taking this into account, knowing and using sales techniques such as bundles is, without a doubt, essential to increase the competitiveness of offers and thus increase sales opportunities. However, do you know what a bundle is? Below, we explain everything about this increasingly common strategy in the marketing sector that allows you to increase the average transaction value, as well as improve customer satisfaction. CTA Post What is a bundle in marketing? Bundle, whose translation into Spanish is “package”, is a term used in the marketing and sales sector to refer to the grouping of several products in a single pack, with the aim of putting them on sale joint. In this way, a very attractive main product is offered, accompanied by other complementary products, but at a more economical price, since their final value is lower than what would be paid if they were sold separately.



This is a common sales strategy in different sectors due to its potential to attract and retain customers. And, in the end, its main objective is to offer greater value to the customer, but at a lower cost. what-is-a-bundle Tipos de product bundling Now that you know what a bundle is, it is essential to know the different groupings of products Europe Mobile Number List that can be made. In this sense, there are two types of product bundling: Pure bundling : it is a unique offer that groups together several products in the same category and includes exclusive products that cannot be purchased individually. It is a very attractive way of selling and where scarcity is also often played with. Mixed bundling : the products included in the package can also be purchased individually. In this case, the great attraction is the price, but also the usefulness of the designed set. What is a bundle: practical examples When discovering what a bundle is, some real examples that you have come across at some point have surely already come to mind.







Any case, so that you can better understand this concept, below we provide you with some examples of what a bundle is: Perfumery and beauty : it is common to design bundles in which complementary products such as perfumes, deodorants, creams, shaving products, makeup, etc. are grouped together. Additionally, some gyms offer packages that include membership, fitness classes, and sessions with a personal trainer. Video games : When consoles are launched, manufacturers such as Sony or Microsoft usually accompany them with one or two controllers and/or games. On the other hand, video game releases often use pure bundling techniques, in order to create editions with exclusive products for collectors that can only be obtained in this way. Online training : many online course institutions sometimes design bundles of complementary courses for a lower price than individual sales. They even usually offer extra or exclusive content for free. Food : Recently, we have seen how supermarkets design packages of basic products that allow their customers to reduce the price of their basket.