Post by account_disabled on Mar 5, 2024 2:02:21 GMT -5
About the challenge We interviewed Joan Valero Bossy, Marketing Manager of the beServices group, a transversal technology consultancy, specialized in systems and data. We immersed ourselves in their corporate identity so they could continue to grow as a company. If you want to see the full case, find out here. What project did you carry out with us? We did a project to completely renew the corporate identity of Beservices, from the visual identity to the brand strategy. What results and/or changes are you seeing after the project? We have gained “brand awareness” internally, that is, all of us who are part of Beservices know what the brand represents and what its purpose is, something that is already beginning to be noticed in all the points of contact we have with our clients and the way we communicate abroad. Why was it important to do this project at that time? The brand was in a moment of strategic transition. We came from a previous stage, very focused on the provision of IT services and the company wanted to evolve towards technological consulting, without losing its essence as a cloud services provider.
It was a time to change, redefine and plan what the role of the brand would be in the coming years. What plans do you have for next year and how are you preparing? For 2023, our goal is to continue working on the new identity and all the aspects that surround it, since it is not something that can be achieved in a short time. It involves constantly working on the small details, which together define us as a company. can be a very important year in the growth of the company. We are ambitious. What do you think will be most important to achieve this Industry Email List transformation? Work on the small details and understand the project as a continuous improvement project that has no end. What would you say to companies that are in the same situation as you? Working with a specialized branding agency like Comuniza allows you to access trained and highly specialized experts in the field, who together form a creative, effective and very close team of professionals, which makes it easier to undertake a rebranding project.Disruptive brand experience: from idea to reality «Have you never thought that...?» "What would happen if…?" From questions like these, typical of disruptive innovation, enormous changes are born for everyone. Changes that impact, through the brand, in all areas and dimensions of the organization.
A new idea gives rise to a new business model. A new business model, a new relationship model. What areas do we need to address to bring the essence of a disruptive brand to reality? Vision: Disruptive brands start from a different way of seeing the world, and they want to bring that vision closer to reality through action. The first step, therefore, is to reinforce that vision with active listening and empathy, looking at the user we want to address and understanding what they expect from us. Culture: We must achieve a shared belief within the organization. Go to one, feel and pursue the same challenges. Processes: From culture to processes. From believing to acting. A new way of understanding the sector requires a new way of operating. And we all make it possible. Environments: On and off. In and out. Close and far. The brand is more than ever something liquid and dynamic. Getting them to function properly in any of them and with all types of interlocutors will strengthen their future. Innovation: A disruptive brand is innovative in the depths of its DNA. She is daring, risky, and a fighter. And this must not cease to be the case, at the risk of blurring its essence and failing to fulfill its promise. A brand that breaks the market must work to always be at the forefront in its way of understanding it.
It was a time to change, redefine and plan what the role of the brand would be in the coming years. What plans do you have for next year and how are you preparing? For 2023, our goal is to continue working on the new identity and all the aspects that surround it, since it is not something that can be achieved in a short time. It involves constantly working on the small details, which together define us as a company. can be a very important year in the growth of the company. We are ambitious. What do you think will be most important to achieve this Industry Email List transformation? Work on the small details and understand the project as a continuous improvement project that has no end. What would you say to companies that are in the same situation as you? Working with a specialized branding agency like Comuniza allows you to access trained and highly specialized experts in the field, who together form a creative, effective and very close team of professionals, which makes it easier to undertake a rebranding project.Disruptive brand experience: from idea to reality «Have you never thought that...?» "What would happen if…?" From questions like these, typical of disruptive innovation, enormous changes are born for everyone. Changes that impact, through the brand, in all areas and dimensions of the organization.
A new idea gives rise to a new business model. A new business model, a new relationship model. What areas do we need to address to bring the essence of a disruptive brand to reality? Vision: Disruptive brands start from a different way of seeing the world, and they want to bring that vision closer to reality through action. The first step, therefore, is to reinforce that vision with active listening and empathy, looking at the user we want to address and understanding what they expect from us. Culture: We must achieve a shared belief within the organization. Go to one, feel and pursue the same challenges. Processes: From culture to processes. From believing to acting. A new way of understanding the sector requires a new way of operating. And we all make it possible. Environments: On and off. In and out. Close and far. The brand is more than ever something liquid and dynamic. Getting them to function properly in any of them and with all types of interlocutors will strengthen their future. Innovation: A disruptive brand is innovative in the depths of its DNA. She is daring, risky, and a fighter. And this must not cease to be the case, at the risk of blurring its essence and failing to fulfill its promise. A brand that breaks the market must work to always be at the forefront in its way of understanding it.