Post by account_disabled on Mar 6, 2024 0:40:11 GMT -5
In this channel, visit the official workplace documentation. Now that you know even more about the advantages and uses of workplace, check out in practice how blip internal chatbots make employees' daily lives easier!In the business world, it is common to find discussions about culture and customer-focused strategy. There are, for example, customer success , customer centric , customer experience and customer first . And amidst so many terms and concepts, it is difficult to put one of these guidelines into practice. However, we want to show you how this can be done easily through some primary practices. First, however, it is necessary to provide important information. A global study carried out by dunnhumby, a company specializing in consumer data science, produced research in which it was identified that there is a direct relationship between customer focus and improved financial performance of companies in the retail segment. In the survey, the highest scoring retail companies had an average increase of 7% in market share in one year. Retailers who truly understood their customers' needs, placed them as the focus of their business and met those needs, experienced a significant increase in additional revenue generation. Going against this, retailers who were not concerned with customer focus saw a 1% decrease in market share and an approximate 2% drop in sales. However, just having this information is not enough to implement a customer first strategy . So, it is essential that you continue reading.
How do I know what my client’s needs are? When we talk about needs, we involve several aspects related to deeper knowledge of the customer, such as the communication channel used, preferences, attitudes, habits and behaviors . This knowledge results in the experience that we will offer back to the customer, bringing us to the concept of customer first. Customer first means meeting the customer's needs by putting them first . It is the ability to develop a language aligned with his expectations Country Email List regarding your product and your brand. This is why having in-depth knowledge of the customer, as mentioned above, is so important. It’s about establishing a true and trusting connection. And how do I apply customer first? To apply customer first , we have put together 5 tips for you to take your first steps on this topic. 1. Understand who your customer is and how they communicate with you this is the starting point for a customer first strategy : you need to know who your customer is. Studying the persona will help you understand how to talk and meet their needs. And when we talk about this conversation, we must also think about which channel you will communicate through. Blip ( our intelligent contact creation and management platform ) has integrations with several channels.
Two examples are whatsapp and telegram . Connecting with customers on instant messaging platforms brings a great opportunity to take advantage of the need of now”. Our customers can use the whatsapp business api to do more than just service and sales. The customer first strategy can be used in this channel — just as we use it — as it is possible to provide the customer with a unique experience , delivering content that makes them feel closer to the brand. 2. Establish a relationship with your consumer companies want loyal customers , but these customers take on different types of loyalty, such as attitudinal loyalty or intellectual loyalty. The first is when the customer is loyal to your business because they love your brand/product (and will be an advocate for your company) and the second is when they are loyal because they need it (they come to you for mere convenience). This engagement can be affected in the way we solve customer problems (who may buy from you again if they feel confident in your product/service), for example. Customer first 3. Customer first doesn’t happen overnight (and it doesn’t happen alone) the customer first strategy is not something that will emerge overnight. It is also not the same for all companies.