Post by account_disabled on Mar 10, 2024 5:49:30 GMT -5
The year brought with it the need to restructure companies' marketing and communication strategies. Given the restrictions imposed, all stages of the process – from lead generation to after-sales – needed to adapt to this new reality. And technology has positioned itself, even more than before, as a protagonist in relationships between businesses and customers. In this scenario, WhatsApp proved to be an important relationship tool for companies. Installed on 98% of Brazilians' cell phones, the application is being used even more, with 4 out of 10 users stating that they are using the application more than a year ago. Furthermore, 76% use the messaging app to communicate with companies, while 52% revealed that they buy products and services through it. The data comes from an Opinion Box survey on the use of WhatsApp during the pandemic and shows the reach and potential of the messaging app for business. In today's text we will talk about how we can use WhatsApp as a tool for generating leads.
If you want to guarantee good results, you need to take into account the specifics of communication via WhatsApp. To help you with this mission, we have brought here how it is possible to develop a successful strategy for generating leads for the messaging application and what are the advantages of joining it. Check out!Advantages of integrating WhatsApp with a chatbot 1. Automated, agile and quality service Chatbots offer the best Brazil Phone Number Data response available in their database and in the shortest response time. They are not subject to schedules or fatigue, being available at any time of the day or night that the consumer desires. Furthermore, the chatbot is capable of answering queries from several customers simultaneously and quickly. According to research by Forrester, a North American company that works to create solutions to improve customers' shopping experience, at least 53% of consumers tend to give up on a purchase when they cannot find quick answers to their questions, according to the same author.
In this scenario, chatbots are the solution. If you use the Click to Chat strategy, for example, as suggested above, your customer will have an immediate response, fueling their interest and increasing the chances of sales. With this, you will be able to leave your service team focused only on more strategic and complex matters. 2. Data collection and analysis Customer interaction with your chatbot on WhatsApp can be used to collect consumption, behavior and evaluation data. This information can be collected and taken to a system that allows the extraction of reports. This way, you can identify which products are most consulted, the most frequent comfor chats and associate relevant information, such as CNPJ, company name, date of last purchase, email, among other possibilities. The information collected from bot interactions can, when analyzed, help identify the moment of greatest evasion so that action can be taken exactly at the critical point, improving the user experience in order to reverse this customer behavior.
If you want to guarantee good results, you need to take into account the specifics of communication via WhatsApp. To help you with this mission, we have brought here how it is possible to develop a successful strategy for generating leads for the messaging application and what are the advantages of joining it. Check out!Advantages of integrating WhatsApp with a chatbot 1. Automated, agile and quality service Chatbots offer the best Brazil Phone Number Data response available in their database and in the shortest response time. They are not subject to schedules or fatigue, being available at any time of the day or night that the consumer desires. Furthermore, the chatbot is capable of answering queries from several customers simultaneously and quickly. According to research by Forrester, a North American company that works to create solutions to improve customers' shopping experience, at least 53% of consumers tend to give up on a purchase when they cannot find quick answers to their questions, according to the same author.
In this scenario, chatbots are the solution. If you use the Click to Chat strategy, for example, as suggested above, your customer will have an immediate response, fueling their interest and increasing the chances of sales. With this, you will be able to leave your service team focused only on more strategic and complex matters. 2. Data collection and analysis Customer interaction with your chatbot on WhatsApp can be used to collect consumption, behavior and evaluation data. This information can be collected and taken to a system that allows the extraction of reports. This way, you can identify which products are most consulted, the most frequent comfor chats and associate relevant information, such as CNPJ, company name, date of last purchase, email, among other possibilities. The information collected from bot interactions can, when analyzed, help identify the moment of greatest evasion so that action can be taken exactly at the critical point, improving the user experience in order to reverse this customer behavior.