Post by rajupramanik7755 on May 18, 2024 22:45:46 GMT -5
What is Gen Z? How is Gen Z's consumption behavior different from Gen X and Gen Y? How do businesses reach this generation? Let's find out with CleverAds in the article below! 1. What is Gen Z? Gen Z are people born between 1995 and 2010. These are individuals born during the technology boom. From an early age, they have been exposed to the Internet, social networks or other applications of technology. That context has created a generation of Gen Z that is very different from previous generations in terms of perspective and consumption behavior. Gen Z generation gradually has a strong influence on other generations. At the same time, they become potential customers of the economy, targeted by many businesses. 2. What are the differences in consumer behavior characteristics of Gen Z? 2.1. Gen Z's needs are associated with technology: online shopping, using social networks Born in a context of technological development, technological devices are closely associated with life, so Gen Z finds it difficult to stay away from technology.
According to statistics: 55% of Gen Z spend more than 5 hours/day UK Email List using mobile phones for shopping, using social networks, etc. More than 40% of Gen Z choose to lose their wallet rather than lose their phone. Gen Z also prefers online shopping because of its convenience. They mainly shop online through e-commerce sites such as Shopee, Lazada, Tiki,... 2.2. Gen Z values individuality and differences For Gen Z, stereotypes will make them feel constrained and unable to be themselves. They always want to experience new things. Experiment with different styles to shape your personal identity and express yourself. They are not afraid to express their personality, interests, and desires. Because of that, Gen Z easily creates trends that many people love and care about. 53% of Gen Z want brands to offer personalized products (according to research by the World Advertising Research Center). 2.3. Gen Z easily connects in the community In a community, Gen Z easily connects with people.
They don't differentiate between online friends or real life friends. Gen Z appreciates online communities because they allow people of all backgrounds to connect with each other. According to a survey, 66% of Gen Z generation think that communities are created for common benefits, not depending on economics or education. 52% of Gen Z believe that each individual belongs to different groups and easily changes and moves between groups. 2.4. As a meticulous consumer, we appreciate the sustainability of products According to a survey by IBM and NRF, 60% of Gen Z don't use an app or website if it loads too slowly. Therefore, businesses need to ensure user experience of their online channels. Currently, Gen Z has many options when wanting to buy or use a product or service, so they are becoming more and more demanding and demanding.
According to statistics: 55% of Gen Z spend more than 5 hours/day UK Email List using mobile phones for shopping, using social networks, etc. More than 40% of Gen Z choose to lose their wallet rather than lose their phone. Gen Z also prefers online shopping because of its convenience. They mainly shop online through e-commerce sites such as Shopee, Lazada, Tiki,... 2.2. Gen Z values individuality and differences For Gen Z, stereotypes will make them feel constrained and unable to be themselves. They always want to experience new things. Experiment with different styles to shape your personal identity and express yourself. They are not afraid to express their personality, interests, and desires. Because of that, Gen Z easily creates trends that many people love and care about. 53% of Gen Z want brands to offer personalized products (according to research by the World Advertising Research Center). 2.3. Gen Z easily connects in the community In a community, Gen Z easily connects with people.
They don't differentiate between online friends or real life friends. Gen Z appreciates online communities because they allow people of all backgrounds to connect with each other. According to a survey, 66% of Gen Z generation think that communities are created for common benefits, not depending on economics or education. 52% of Gen Z believe that each individual belongs to different groups and easily changes and moves between groups. 2.4. As a meticulous consumer, we appreciate the sustainability of products According to a survey by IBM and NRF, 60% of Gen Z don't use an app or website if it loads too slowly. Therefore, businesses need to ensure user experience of their online channels. Currently, Gen Z has many options when wanting to buy or use a product or service, so they are becoming more and more demanding and demanding.